Media outlets are hungry for engaging, clickable content...but they demand much more than press releases.
Case studies, articles on trending topics, op-ed and profiles with a strong point of view and original information showcase your expertise.
"For more than a year, I've engaged Doug to write thought leadership articles on behalf of my client, a leading national Architecture and Design firm. His contributions, guidance, media savvy and enthusiasm are truly moving us forward and raising the bar for our content creation efforts. He also quickly gained the respect of the firm's Principals. Doug adapts his writing to the format and medium, delivering for my client in articles, case studies, forward-looking opinion pieces and speech-writing. Doug's objective and professional approach to research and writing is ideal for producing content that is noticed."
Saverio Mancina
Marketing & Communications Advisor
Sample work
Lessons NOT to learn from Steve jobs—forbes
the fine print on job creators—entrepreneurship
Got a great idea? Prove it—business how-to column
Case studies
Show prospective customers your results with in-depth case studies. Structured as a narrative and often written in partnership with a current client, case studies dive deep into your process and encourage prospects to imagine what it will be like working with you.
Articles
"Quick! Fast Company needs 400 words on the following...." When reporters in your industry need facts, knowledge or just a good quotation, they send inquiries through business channels. Your PR team then turns to a fast and expert writer (that's me) to pitch an abstract and write the article.
op-ed and issues writing
Point-of-view writing shows confidence and broad knowledge of your business. Websites and news outlets want you to take a stand on issues of the day in management, marketing, technology, finance or global issues. Backing bold statements with data and narrative makes you memorable.