The Content Guild

Why Publish?

Publishing is the path to thought leadership

A friend jokes, "You only need two things for thought leadership: Thoughts.  And Leadership."  

Are you a Thought Leader?

Industry experts show authority by challenging conventional wisdom. They back up their claims with data, research and real-world experience. And they publish their best ideas to the people who matter: customers, prospects, media and other experts. 

Publishing is a book inspires conversations about where your business is going. You become a community resource and a go-to speaker and media presence.  

Publishing formats include hardcover and softcover, ebooks, self-publishing and print-on-demand. 

Confused by the options? Download my free summary of the pros and cons of different publishing formats.

design and publishing.jpeg