Why do marketing gurus like Seth Godin, Guy Kawasaki, and Gary Vaynerchuk, all known for online content, also write books? No marketing program confers the prestige and persuasive power of a full length book. Publishing a book means your ideas are relevant. A book strengthens your relationship with existing customers, and opens a rich dialogue with prospects. A book excites the media covering your business.
Making work Human
“People are not the most important resource in your company. People are your company. Eric Mosley and Derek Irvine don’t just believe this—they’ve led a powerful movement to help leaders build organizations that put people first. Their book isn’t just a compelling case for why to do it—it’s also a practical guide for how to do it.”
~Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE, and host of the chart-topping TED podcast WorkLife
RULE-BREAKER: AN ENTREPRENEUR’S MANIFESTO
Why do entrepreneurs from all over the world seek advice from Dr. Shelly Weinig? For thirty years, “The Father of Electronic Materials” created breakthroughs that other called impossible. In this lively hybrid memoir and business guide, Dr. Weinig shares his personal secrets of entrepreneurship - how to recognize opportunity, the smart way to take risks, how to negotiate on your own and how to grow your venture.
the power of thanks
Eric Mosley, CEO of Globoforce, and Derek Irvine, VP of Client Strategy and Consulting at Globoforce, deliver a manifesto for leaders to transform their culture and talent through the power of simple human appreciation. Then they lay out a detailed plan for achieving a "culture of recognition," as demonstrated by clients like GE, Symantec and JetBlue.
"Perfect guide for business leaders in positively tapping the talents of their associates, especially during stressful, turbulent times." —Steve Forbes, chairman and editor-in-chief of Forbes Media
history of the ssc pacific center
“First and foremost, Doug is an excellent writer. His prose is a pleasure to read....He writes in an interesting a lively manner, making our past come alive and deftly working it in with the military and geopolitical history of the time. As we are primarily a science and engineering command for the Navy, much of the work we've done in the past 75 years is technical in nature. [Doug] has been able to synthesize information given in interviews with our leading scientists and engineers into an accurate and readable synopsis of their work and accomplishments. He is a quick study and was able to grasp the important aspects of a very wide variety of technical work. His interviews of our technical staff have been professional and thorough. He takes editing suggestions well and has made modest changes to the manuscript when we felt that a different element of our work should have been the focus. We are completely satisfied with the work.” —Tom Schlosser, Project Technical Lead, U.S. Navy Pacific (SPAWAR) Organizational History Book
bestselling books in management, human capital, higher education and history
Nothing demonstrates thought leadership more powerfully than writing a book. Today, when anyone can publish unfiltered, unproven, trivial or even false information on the web, a well written book gives your message authority and depth. A published book that has gone through the process of research, writing, editing and fact-checking endures for years. Writing a book helps you organize your thinking and hone your message. It starts fresh new conversations with existing clients and captures the interest of prospects. It is the centerpiece of a long-term public relations strategy.
finding keepers
The Monster.com guide to hiring and holding the world's best employees. Coauthored with Steve Pogorzelski, then EVP of Monster and now Operating Partner at the Riverside Company, and Jesse Harriott, Ph.D., VP of Global Monster Insights. This data-driven guide to the most effective methods of recruiting and employment branding has been used by Monster for brand-building and thought leadership presentations since 2008.
"Completely reinvent the way you think about recruiting." —Seth Godin
“Doug Hardy is simply one of the smartest people you'll ever meet. He's an expert in the recruiting space and approaches his work with integrity, honesty, intellectual openness and a tremendous sense of humor. He has the respect of customers and his co-workers due to his ability to listen and synthesize what he heard. Doug's work ethic is second to none.” —coauthor Steve Pogorzelski
PreparedU: how innovative colleges drive student success
"HOW you go to college is more important than WHERE you go to college," says Gloria Cordes Larson, President of Bentley University. Combining the latest research on educational models and voices from academia, research, business and policy-making, Larson explains the principles of "hybrid learning" that guide today's most successful schools to prepare students for a life of "hybrid careers."
the crowdsourced
performance review
Beginning with a provocative premise - that the "wisdom of crowds" can be harnessed to create superior performance reviews - CEO Eric Mosley challenges HR executives to embrace strategic recognition, positive feedback and data analysis. Then he spells out a pragmatic guide to managing individual performance through the power of peer feedback, social media methods and social psychology.
“I will start by giving enormous thanks to Doug Hardy. Doug comes to a project like this with a blank page, and then proceeds to fill it with insights, creativity, patience, and hard work.” —Eric Mosley, CEO, Globoforce
WORK BETTER TOGETHER
Power your business culture with strong workplace relationships—and watch productivity and profitability soarI
Deloitte’s Chief Well-Being Officer Jen Fisher and Tech Insights research lead Anh Phillips walk you through the process of leveraging the power of quality relationships to improve your own and others’ work experience to seize the competitive edge.
“Doug has an incredible ability to take complex ideas and share them through relatable stories and narratives that inspire the mind and touch the heart!”
— Jen Fisher and Anh Phillips
One hundred years at Babson College
Babson College needed a special item to celebrate its centennial - something as distinctive as the college that has been No. 1 in entrepreneurship education for decades. I brought in a brilliant creative team and specialty publisher to create a design-driven book emphasizing Babson's unique history, entrepreneurial education methods, and global impact. Far more engaging than a "vanity" book, the high-end publication is a treasured commemoration for the Babson community in the U.S. and abroad.
MONSTER CAREERS
In 2002, Monster.com was the dominant online job website, with tens of millions of users. Publishers clamored for a book that would harness Monster's marketing prowess and extend its brand to the bookstores. Joining with the voice and perspective of Jeff Taylor, the company's unique founder and "Chief Monster," I created a 4-book series that sold more than 150,000 copies around the world. The Monster Careers series generated great publicity in areas previously untouched by Monster marketing, and its content was re-used online and in live presentations for years.
"An important wake-up call to the modern realities of the career jungle, with a boatload of practical help and tips for handling yourself on the hunt." —Po Bronson, author of What Should I Do With My Life?
the medal of honor
“The Medal of Honor is an exceptional narrative. Not only does it succeed as a historical resource on the Medal of Honor itself but, also, as a testament of the heroism of the recipients. The book stayed true to its purpose – telling the stories of the bravery and courage of those who fought for the country. For many, the medal is symbolic as it represents those who gave the ultimate sacrifice….I highly recommend The Medal of Honor to anyone interested in United States and military history as well as anyone who enjoys general topics.” —Amazon.com